We've launched a new strategy which aims to double the number of people we support within the next five years. Driven by research and stakeholder feedback, our strategy aims to address some of the key challenges and barriers faced by the Hospice:
- Currently, we're only reaching one in three people in the region who need end of life care. With an ageing population, the demand for support is only set to grow.
- On average, people are referred to us just 44 days before death, but research shows earlier support improves outcomes for patients, carers, and loved ones.
- Last year we carried out research which showed us that one in three people don’t know what we do, and 50% thought hospice care needed to be paid for.
- Research shows that some groups - such as people with non-cancer conditions and those from marginalised backgrounds - are less likely to receive hospice care.
The five-year strategy is also supported by a brand refresh, our first in over a decade.