Cause related marketing

Cause-related marketing (CRM) is an agreement between a business and a charity to raise money for a particular cause through marketing a specific product or service.

It is a mutually beneficial relationship. The charity benefits both financially and through raised profile to the businesses’ customers where as the business can quantify their commitment to the charity and the community through their support as well as subsequently increase their sales.

CRM activity also has positive effects for the supporter as it enables them to choose the product or service which results in a charitable donation. In tougher financial times it is often the preferred method of donation as they can give in return for a product or service they require.

So if you are looking at re-branding, re-launching a product or service, increasing sales or launching a new product please do speak to us about how we can work together to support each other. With our eBay site we are also able to help you reach a world wide audience if you are looking to expand the global profile of your product.

More information

To find out more about how we could work together please get in touch

• Call 0117 915 9300
• Email us